About Ellie Becker, Inbound Marketing Consultant
Inbound marketing consultant Ellie Becker has enjoyed a successful career in public relations marketing strategy and implementation for more than three decades. Since 2007, she has evolved her knowledge and practice to help clients respond to and benefit from the revolutionary changes to PR, marketing and brand development. These have been enabled by the rise of the Internet as a tool for direct interaction with audiences – including online and offline communities.
Today, she focuses on inbound marketing – the art and science of:
- 'Getting found’ online by important stakeholders through the creation and sharing of great content, supported by SEO.
- Converting web traffic to leads, which are them nurtured to convert them further to buyers and brand advocates.
- Analyzing all inbound marketing activities to help allocate resources to the most productive efforts and to measure ROI.
Becker blogs on a variety of related topics at Inbound-i Blog. She is an Inbound Marketing Certified Professional. She co-authored a monthly column - Working the Web - for the Fairfield and Westchester County Business Journals and westfaironline.com. Becker has been a featured blogger on the national small business website ItsYourBiz.com, powered by SBTV.com and is a guest contributor to Network Solutions' Grow Smart Business Blog. She has been both a guest and guest host on the LinkedIn Lady Radio Show on the online Rock Star Radio Network.
In 1997, she co-founded public relations marketing agency Team PR, which served entrepreneurial and growth firms, venture-funded companies, nonprofits, and the clients of advertising/marketing agencies that do not maintain in-house PR capabilities. Most of these were small to mid-size companies for which Team PR created significant visibility in major media. They represented a variety of industries including healthcare, medical products, elder care, technology, legal, real estate, manufacturing, nonprofit.
E.R. Becker Company, Inc. was established in 1990 and was the partner entity in Team PR. The original consultancy has evolved into today’s Inbound Marketing agency.
Early in her career, Becker worked with John R. Walsh Public Relations, Inc., a small New York PR agency that created groundbreaking programs for a roster of Fortune 500 and global clients.
Becker has been a guest lecturer at Columbia University Graduate School of Business, University of Connecticut at Stamford & Southwestern Connecticut State University. She speaks and contributes on PR and inbound marketing topics to consumer and business media as well as to trade journals for various industries – online and offline. For Internet PR Guide, a channel of the Internet.com technology portal, she wrote articles and co-authored a monthly column about public relations writing.
She has served on the board of directors of Public Relations Society of America (PRSA) Westchester-Fairfield Chapter and chaired the Membership Committee. She is past president of the Fairfield County Public Relations Association.