Did you know that, recently, the U.S. Air Force ensured that everyone from Airman to General has access to social media – even on government computers?! Yes. According to Captain Nathan Broshear, Chief of Public Affairs, 12th Air Force, his team is enabling members to directly communicate their experiences on the front lines to the public.
This was one of many surprising takeaways about the state of online marketing from the Inbound Marketing Summit 2010 (IMS10), held last month in Boston.