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Published Columns, Articles and Guest Blog Posts by Inbound Marketing Expert Ellie Becker

Guest post on Network Solutions - How My Inner ‘Motorcycle Mama’ Helped Me ‘Get’ Twitter. You can too!

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Guest post on Network Solutions - In collaboration with Bernadette Nelson

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Working the Web - Monthly columns for the WestFair publications:
Fairfield County Business Journal and Westchester County Business Journal

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Ga-Ga for Google: 10 Free Marketing Tools from the Search Giant

Posted on Mon, Jun 13, 2011 @ 05:10 PM
 

Google is almost always in the news. Just a few days ago, it announced changes to its search engine algorithm that reinforce its commitment to favoring useful, original content. This is good news for inbound marketers and bad news for content farms – sites that recycle content from around the web in an effort to game the system and come up high in Google rankings for search terms not necessarily related to their actual content and motives.

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