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Inbound Marketing 2.0: Addressing the Purchaser Power Shift

Posted on Wed, Oct 05, 2011 @ 11:27 AM
 

The early years of Inbound Marketing have focused on ‘getting found’ online to build website traffic for lead generation. In effect, inbound marketing tactics and automation tools have been about stretching the top of the sales funnel. The rapidly evolving industry is now shifting emphasis to the middle of the sales funnel (known as MOFU). Read More.

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