Published Columns, Articles and Guest Blog Posts by Inbound Marketing Expert Ellie Becker


Guest post on Network Solutions - How My Inner ‘Motorcycle Mama’ Helped Me ‘Get’ Twitter. You can too!

Grow Smart Business


Guest post on Network Solutions - In collaboration with Bernadette Nelson


PDF icon - click for downloadGrow Smart Business

Working the Web - Monthly columns for the WestFair publications:
Fairfield County Business Journal and Westchester County Business Journal


Inbound Marketing Toolkit Part 2: The DIY Website

Posted on Mon, Jun 13, 2011 @ 18:06 PM

More and more, businesses want to take control of their own websites. For inbound marketing, this is a good thing. We want our websites to be dynamic hubs – constantly evolving with great content to attract search engines and, ultimately, to engage customers.

It makes sense to be able to add or change content independent of web professionals – from a practical and cost perspective. There are a number of tools to you do it yourself. Each has benefits, drawbacks and limitations.

Read more: Download PDF

Inbound Marketing Tool Kit Part 1: Services Emerge to Meet the Demand

Posted on Mon, Jun 13, 2011 @ 18:06 PM

If you – like many others – are intrigued by the Inbound Marketing concept but not sure exactly how to implement a program, this and next month's columns will detail some services that can help. We've sought and demo'ed tools that have the time and budget constraints of small-to-mid-sized companies in mind.

Read more: Download PDF

Marketing lessons from the U.S. Airforce and other experts

Posted on Mon, Jun 13, 2011 @ 18:06 PM

Did you know that, recently, the U.S. Air Force ensured that everyone from Airman to General has access to social media – even on government computers?! Yes. According to Captain Nathan Broshear, Chief of Public Affairs, 12th Air Force, his team is enabling members to directly communicate their experiences on the front lines to the public.

This was one of many surprising takeaways about the state of online marketing from the Inbound Marketing Summit 2010 (IMS10), held last month in Boston.

Read more: Download PDF

Beware of Scams: What you need to know about SEO

Posted on Mon, Jun 13, 2011 @ 17:06 PM

Last week a friend spent 40 minutes on the phone with a Search Engine Optimization (SEO) salesman who promised his company's special formula would get our friend's business on page one of Google search results. The cost? A minimum of $800 over six months. "What do you think?" she asked.

Read more: Download PDF

Create an Online Look/Feel that Wins Hearts/Minds

Posted on Mon, Jun 13, 2011 @ 17:06 PM

Inbound marketing is about attracting business through your website and web presence. So it's important to be attractive. Technology, online marketing trends and best practices change quickly. Businesses should, therefore, take a fresh look at their websites and consider revamping them every three to five years. This is a perfect opportunity to update your site's look and feel, too.

Read more: Download PDF

Seven Tips for Engaging Your Website Visitors

Posted on Mon, Jun 13, 2011 @ 17:06 PM

When potential customers hit your website, you have just a few seconds to capture their interest. Once they know they're in the right place they'll stay longer, giving you more opportunity to engage them and help them do business with you. Here are seven tips for turning "traffic" into customers.

Read more: Download PDF

Six Tips for Getting Over the Content Hurdle

Posted on Mon, Jun 13, 2011 @ 17:06 PM

Invariably when we're speaking with companies about expanding their online presence, we get push-back about regularly creating the content necessary to get found and to attract and engage important audiences. "I don't have the time." "I'm not a good writer." "What do I write about?" These are the most common concerns. Following are six tips for overcoming them.

Read more: Download PDF

Connect the Dots for Success: Online/Offline, Global/Local

Posted on Mon, Jun 13, 2011 @ 17:06 PM

Although this column focuses on web presence and online marketing, we are still great fans of traditional media. It further extends your reach, especially since most print and broadcast media now also offer online opportunities. Obviously, we find it very worthwhile sharing our knowledge and experience with you, the readers of the Business Journals. Most of all, we are huge fans of integration and leverage – connecting the dots among various communications platforms to get more bang for the buck out of each individual marketing effort.

Read more: Download PDF

How to use your website to differentiate your company

Posted on Mon, Jun 13, 2011 @ 17:06 PM

Have you ever searched online for a particular product or service and not been able to tell what makes one offering different or better than another?

As we research online for our clients, we notice an unfortunate sameness of website look/feel and messaging within given industries or professions. Search for "civil litigation attorney," for example. Click on the first few firms in the results page …

Read more: Download PDF

Get Thee a Blog and Get Found!

Posted on Mon, Jun 13, 2011 @ 17:06 PM

One of the best ways to get found online is to add a blog to your website. Why is adding a blog a key element of inbound marketing success? Let us count the ways.

Read more: Download PDF

[Click to edit the title]

This is the content. This is demonstration text. Click 'edit' above to create your own content.