Published Columns, Articles and Guest Blog Posts by Inbound Marketing Expert Ellie Becker

Guest post on Network Solutions - How My Inner ‘Motorcycle Mama’ Helped Me ‘Get’ Twitter. You can too!

Grow Smart Business

Guest post on Network Solutions - In collaboration with Bernadette Nelson

PDF icon - click for downloadGrow Smart Business

Working the Web - Monthly columns for the WestFair publications:
Fairfield County Business Journal and Westchester County Business Journal

Marketing Ground Zero: Your Website!

Posted on Mon, Jun 13, 2011 @ 17:06 PM

You have no single better opportunity to increase your business this year than by making your website an inbound marketing hub. To define terms, inbound marketing is the art and science of getting found online through the creation of valuable content. It's rapidly supplementing or replacing traditional marketing tactics as the web becomes the place people go to find information, products and services.

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Beyond social media: Building your business online

Posted on Mon, Jun 13, 2011 @ 17:06 PM

How many of you have attended a Twitter, LinkedIn or Facebook for Business presentation in the past year? How many have a clue as to how any of this fits into your business or marketing plan? If we were all together in a room, our bet is that most of the hands would go up on question one – and many fewer on question two.

We're here to help you figure it out. Social media is getting all of the buzz, but that's only one part of it. Every month in this space we'll be talking about how the rapidly growing, high-speed Internet is changing the way we do business.

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