The early years of Inbound Marketing have focused on ‘getting found’ online to build website traffic for lead generation. In effect, inbound marketing tactics and automation tools have been about stretching the top of the sales funnel. The rapidly evolving industry is now shifting emphasis to the middle of the sales funnel (known as MOFU). Read More.
Published Columns, Articles and Guest Blog Posts by Inbound Marketing Expert Ellie Becker
Guest post on Network Solutions - How My Inner ‘Motorcycle Mama’ Helped Me ‘Get’ Twitter. You can too!
Grow Smart Business
Guest post on Network Solutions - In collaboration with Bernadette Nelson
Grow Smart BusinessWorking the Web - Monthly columns for the WestFair publications:
Fairfield County Business Journal and Westchester County Business Journal
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Topics: Inbound Marketing, Small Business, Online Marketing, Leand Generation, Sales Conversion
To take advantage of today’s inbound/online marketing opportunities, it’s important to be able to manage your website day-to-day. If you’re updating your site, one option to explore is WordPress. Read More.
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Topics: Inbound Marketing, Online Marketing, WordPress, Website Development