Back in 2008 I launched my first blog called New PR Words and Music. Its mission was to track the evolution of PR, marketing and media as I began to evolve my career from traditional PR to Inbound Marketing -- in its really fledgling state at that time. It was also a place where I could share relevant music files from my big collection of jazz.
Lately I've been feeling uncomfortable with the name and positioning of the blog, since I'm now almost fully focused on Inbound Marketing and using online tools. So today I'm launching inbound-i a new blog that will focus on inbound marketing ideas, intelligence and innovation. From time to time it will also shine a light on inbound issues.
I'm always going to keep a link from here to New PR Words and Music because it's a pretty rich reference source for online marketing topics - about 110 posts searchable by category. From time to time I'll link back to specific posts there. And for now the original blog will also be accessible from the navigation of this site.
The best part of blogging here is that I've been using HubSpot as my content management system, but the original blog was outside of my HubSpot and so the considerable traffic it was drawing was not being integrated into my inbound marketing analytics and I was losing valuable opportunities to have blog readers easily interact with my website and the additional content available to them here.
I encourage you to subscribe and I promise to provide you with meaty information, with perhaps a slightly off-beat take on all things Internet (another i-word. how could i have forgotten?) As i poke around the HubSpot blogging platform, I'll be adding media files of all types - and once in awhile, I'll undoubtedly share a favorite jazz tune!
How are you evolving your blogging strategy and your online marketing efforts?
The eye-i graphic is from the Flickr photostream of Chris Bloke under Creative Commons license.