the inbound-i blog: Inbound Marketing Information, Ideas & Intelligence

Inbound Marketing Strategy: ‘How We Help’. Then, ‘Who We Are’

Posted by Ellie Becker on Thu, Nov 17, 2011 @ 21:11 PM

Think How Can We HelpI reviewed a few websites this week where the first information on the home page had to do with the company – who they are and what they do. But when I first hit a website, my initial question is, “Am I in the right place? Do they have an answer to my question or a solution to my problem?”

I don’t really care who they are until I know that they have what I’m looking for. Do you? Once I know that they get me and what I’m looking for, I’ll drill down further to see if I like the people behind the company and believe that they can and will deliver on their promises.

Of course, I can – and do - ask my network if anyone’s had an experience with that company and factor those opinions into my buying decision.

Am I any different than the people searching for services like mine? I don’t think so. When we’re about to spend our hard-earned cash, we want to spend it with people and companies that demonstrate that they understand our needs and have put together thoughtful products to help us.

Our communications messages must convey that right up front.

Have you positioned your website communications in terms of the problems they solve for your customers?

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The image is from the Flickr photostream of markhillary under Creative Commons license.

Topics: Inbound Marketing, Online Marketing, Website Development, Ellie Becker, Inbound Marketing Strategy

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