Marketing Strategy: Synthesize to Make What’s Timely Timeless
New Year’s is the point in the year where we become hyper-focused on time. We take looks back and we try to forecast ahead. There’s something positive to be said for these moments when we celebrate accomplishments, analyze failures and do some planning.
But for this post I’d like to look at time in a slightly different way. As we evaluate life, what do we keep, what do we cast off, what do we synthesize into something new?
I’ve been thinking that the ability to synthesize is how we keep ourselves timeless.
This implies that we keep moving forward and learning. And it also implies that we keep applying what we know to what we’re trying to learn – paying our knowledge forward in a sense.
Not just an eye to the past and an eye to the future, but a continuous creative roll, fueled by experience and curiosity. It’s certainly one way to deal with life’s endless changes that’ve accelerated considerably in the past decade.
When I started blogging in 2008, my blog was called New PR Words – And Music! It was intended to comment on my evolution from a traditional PR professional to an online marketer. It was also a way for me to share my passion for music – especially jazz. Almost every post included a tune from my music collection that somehow related to the topic at hand.
In the years since then, I’ve concentrated my business on Inbound Marketing. Today I work with only a few clients on media relations and traditional PR. All new business is related to Inbound Marketing – Websites, Blogging, Content Development, Social Media, SEO, Lead Generation, Landing Pages, Lead Nurturing and Analytics.
I still use almost all of what I used in developing PR programs for my clients – Communications Strategy and Positioning, Messaging, Storytelling, Writing, Reputation and Crisis Management. These all apply to developing effective Inbound Marketing programs. I’ve synthesized that timeless knowledge with the new tools, tactics and techniques I’ve learned and created an entire new set of services that are timely for today.
So, a couple of months ago, I started this – the inbound-i blog -- dedicated to my current focus on Inbound Marketing. It was not easy to turn New PR Words – And Music! into an archive because it had become beloved online turf to me.
For that reason, I’ve decided that from time to time, I’ll share some music with you here on the inbound-i blog. For this post I chose a fabulous musical example of synthesis. Back in the late 1960’s I loved pianist Sergio Mendes & Brazil ’66. Mendes was one of the first to introduce Samba and Brazilian composers to the US music scene.
01 - Mas Que Nada.mp3
In 2006, he released a CD called Timeless, a collaboration with young artists in other genres in which The Black Eyed Peas and their leader Will I. Am figured prominently. Enjoy their brilliant synthesis of Samba and Hip-Hop in a re-mix of the Brazil '66 classic Mais Que Nada. Hope it gets you in the mood to put on your dancin’ shoes for New Year’s Eve. ;-D
Wishing you all a synthesized and timeless 2012!