The State of Marketing by the Google Search Numbers
Can you find the hidden story in last month’s Google search volume statistics for the following terms?
Marketing – 24,900,000 searches
Internet Marketing – 1,000,000 searches
Online Marketing – 673,000 searches
Email Marketing – 550,000 searches
Social Media Marketing – 246,000 searches
Inbound Marketing – 18,000 searches
As an Inbound Marketer, these stats tell me loud and clear why I still get glassy stares when I mention Inbound Marketing. Even though it’s been around for several years, comparatively speaking, it’s still not on a lot of radar screens. Sure, HubSpot, developer of the all-in-one Inbound Marketing software, has more than 6000 client companies onboard – a significant achievement for a young software company. But there are millions of businesses in the US that are still doing whatever in their marketing.
Email and Social Media Marketing are currently much better known and far more frequently adopted as marketing tactics. But they’re only a small part of what it takes to transfer online activities to bottom line results.
For this reason, I was heartened to read a guest post on Mark W. Schaefer’s {Grow} Marketing Blog today by “Social Steve” Goldner titled, It’s Time to Evolve the Social Media Mindset.
In my opinion, this is a very important post and one that I hope is amplified far and wide. It makes a great case for not creating digital marketing ‘silos’ and for working toward strategic and holistic integration of online marketing tools into business processes.
In a big way, Steve’s post is a call for a return to good and proven marketing principles that translate just fine into the digital framework. As a social media ‘guru’ he has particular credibility in making this call to action.
For years I’ve been a proponent of marketing integration, which stubbornly remains elusive regardless of the platform. Somehow, we humans love to carve out turf and defend it in the competitive environment.
Social Steve’s post suggests that we get beyond compartmentalizing the elements of Inbound Marketing and get to some real results and leverage. I couldn’t agree more. Huzzah!!
How is your company breaking down the Social Media silo?
While you're thinking about this subject, you may want to learn "20 Reasons Why You Should Take Control of Your Marketing Using HubSpot." It only takes a click to access your free copy.
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