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HubSpot3: Beyond Lead Generation

Posted by Ellie Becker on Mon, Sep 17, 2012 @ 12:09 PM

HubSpot3 Love 255

 

So far this year, the 8000+ users of HubSpot have generated more than 35,500,000 leads using the all-in-one inbound marketing software. Its creators have just launched HubSpot3 – a powerful new version – which promises to exponentially increase both HubSpot users and lead generation.

Inbound Leads Generated by HubSpot

If you’re a small or mid-sized business or even an enterprise level company trying to use Internet tools to generate leads, you owe it to your business to look into HubSpot3. In fact, this version not only helps you generate leads, but provides new methods of interaction, CRM integration and analytics -- all designed to move you beyond lead generation to closed business.

We’re still within a window of opportunity for those companies that adopt Inbound Marketing before their competitors do. Most businesses are still stuck on figuring out how to drive traffic to their websites (read “Home Pages”) without a fundamental understanding of how to convert web traffic to leads and then to sales.

HubSpot allows you to both understand and implement the process. The most important aspect of HubSpot3 is that it organizes the inbound marketing process far more intuitively than its initial release, while providing and demonstrating new ways to connect disparate online activities to drive results.

For one example, when I log into the Contacts section of my HubSpot -- which is at the heart of the new release -- and click on a specific individual, I can now see the social media he or she is active on – including handles. I can click to go direct to their social profiles and follow them right from HubSpot.

This allows a new level of proactive engagement with those who choose to provide their email to download a piece of content from my website. I can now create a social media conversation, with their past interactions with my site as a starting point. As contacts continue to interact with my business over time, their profiles automatically update so that I can segment them for additional engagement based on selected criteria.

One of the most powerful features of HubSpot for larger companies with outside sales departments is a more robust integration with Salesforce.com and other major CRM systems. The result is that sales people can become stakeholders in the marketing process and leads get turned over to them when they’re far more purchase-ready, making for a more efficient and productive sales process.

eMail in HubSpot3 is arguably the most effective email marketing software available today. An array of templates, customization and personalization capabilities (even custom personalization fields) help create appealing and audience-appropriate emails. Open rates and other stats are incorporated into overall analytics and contact profiles. Subscribers now have the ability to opt in or out of various email offer types.

Those marketers charged with creating emails and email campaigns can view page-development progress in an on-screen preview panel. Lists can be easily segmented and contacts assigned to specific salespeople for personalized responses.

At the Professional and/or Enterprise levels of the HubSpot3 product, email can drive clicks to Smart Landing Pages that adapt automatically based on browser and device, as well as previous contact interaction and behavior. Full campaigns can be launched from landing pages.

Marketers can also embed smart forms which remove fields a contact has filled out previously and Smart CTAs (calls-to-action) that adapt to the individual contact’s interests based on previous actions. It’s easy to imagine how such individualized user experiences can build relationships with leads and encourage them to become buyers when they’re ready.

Get a sneak peak of HubSpot3, which will roll out between now and early 2013. Get a jumpstart on next year’s marketing plans! eMail me at ellie@erbeckercompany.com for a demo.

Also...Learn more about generating leads online and download your free Lead Generation Tips here.

Lead Generation Tips

Topics: Inbound Marketing, Lead Generation, HubSpot, HubSpot3

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