the inbound-i blog: Inbound Marketing Information, Ideas & Intelligence

Thanks and Giving: Taking a Break from Inbound Marketing

Posted by Ellie Becker on Wed, Nov 23, 2011 @ 18:11 PM

Happy ThanksgivingAs E.R. Becker Company takes a Thanksgiving break from inbound marketing, here are a few thoughts about this favorite holiday -favorite because everyone in the U.S. celebrates it.

Thanks is about the past. We reflect on what has transpired - good and bad - in our lives and weigh the moments, the people, the experiences that have contributed to our lives in some way that moves us forward, creates a sense of joy, helps us grow. These things that we’re thankful for aren’t necessarily always positive things. Many times in my life it’s been the challenges that have provided the greatest opportunities. This year I have a bunch of them to embrace and thank.

Giving is about the future. It’s recognizing that it’s more important to focus on how we help others than how we may be helped. If we accept that giving is the only path to receiving, then it’s a no brainer. We give and give and give. It doesn’t use us up. It replenishes us in the end and is the most positive way to move ahead.

We all have our past and, although the future is no guarantee, why not try with hope and generosity to make it rich and rewarding?

Both Thanks and Giving are key to living our lives with humanity, humility and love.

Thank you for reading, subscribing, visiting. Looking forward to giving you our best inbound insights.

Happy Thanksgiving!

 

Image is from the Flickr stream of bennthewolfe under Creative Commons license.

 

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Topics: Thanksgiving, Inbound Marketing, Ellie Becker, E.R. Becker Company

Inbound Marketing Strategy: ‘How We Help’. Then, ‘Who We Are’

Posted by Ellie Becker on Thu, Nov 17, 2011 @ 21:11 PM

Think How Can We HelpI reviewed a few websites this week where the first information on the home page had to do with the company – who they are and what they do. But when I first hit a website, my initial question is, “Am I in the right place? Do they have an answer to my question or a solution to my problem?”

I don’t really care who they are until I know that they have what I’m looking for. Do you? Once I know that they get me and what I’m looking for, I’ll drill down further to see if I like the people behind the company and believe that they can and will deliver on their promises.

Of course, I can – and do - ask my network if anyone’s had an experience with that company and factor those opinions into my buying decision.

Am I any different than the people searching for services like mine? I don’t think so. When we’re about to spend our hard-earned cash, we want to spend it with people and companies that demonstrate that they understand our needs and have put together thoughtful products to help us.

Our communications messages must convey that right up front.

Have you positioned your website communications in terms of the problems they solve for your customers?

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The image is from the Flickr photostream of markhillary under Creative Commons license.

Topics: Inbound Marketing, Online Marketing, Website Development, Ellie Becker, Inbound Marketing Strategy

Key to Marketing Success: A Website That Kicks Your Butt

Posted by Ellie Becker on Tue, Nov 15, 2011 @ 20:11 PM

 Get a Butt Kicking Website

I know what it takes to succeed in online marketing. I live and breathe it. I know all of the steps. I keep up with the latest tools and tactics. But most of my days are spent implementing client projects. So my own marketing could easily fall down.

That’s why I got myself a website that kicks my butt and doesn’t let me avoid my own marketing. Every day when I log on to my site I see exactly how I’m doing compared with last month. Last month I had a great month. My website traffic was up in the triple digit percentile. So was my lead generation.

Then I hit the first of November and my website reminded me that I’m only as good as what I generated last month. If I want to make my online marketing accountable to the bottom line I have to do certain things: Write a new blog post, Tweet some keywords in a Twitter post, Create a nice fact sheet or eBook that will help my online community solve problems and that will encourage them to engage with my company.

Is it easy to find time to do these things when I have work to deliver for clients? No. It never is and never has been. We’ve always had this dilemma of implementing for clients vs marketing for ourselves.

So I am mightily grateful for a website that reminds me of what the most efficient and effective things are that I can do in the 30 minutes I have available to grow my business.

We can all have a butt-kicking website in this age of marketing automation to help us meet our business goals. In fact, that's our best marketing investment.

BTW…Writing this post was my website’s idea. When I see my traffic stats and read your comments tomorrow, I’ll be glad I listened.

 

The image – called Butt Kicking - is from the Flickr photostream of scottfeldstein under Creative Commons license.

Topics: Inbound Marketing, Small Business, Website Development, Ellie Becker

Welcome to the inbound-i blog: All i's on inbound marketing!!

Posted by Ellie Becker on Mon, Nov 14, 2011 @ 17:11 PM

inbound Marketing Information

Back in 2008 I launched my first blog called New PR Words and Music. Its mission was to track the evolution of PR, marketing and media as I began to evolve my career from traditional PR to Inbound Marketing -- in its really fledgling state at that time. It was also a place where I could share relevant music files from my big collection of jazz.

Lately I've been feeling uncomfortable with the name and positioning of the blog, since I'm now almost fully focused on Inbound Marketing and using online tools. So today I'm launching inbound-i a new blog that will focus on inbound marketing ideas, intelligence and innovation. From time to time it will also shine a light on inbound issues.

I'm always going to keep a link from here to New PR Words and Music because it's a pretty rich reference source for online marketing topics - about 110 posts searchable by category. From time to time I'll link back to specific posts there. And for now the original blog will also be accessible from the navigation of this site.

The best part of blogging here is that I've been using HubSpot as my content management system, but the original blog was outside of my HubSpot and so the considerable traffic it was drawing was not being integrated into my inbound marketing analytics and I was losing valuable opportunities to have blog readers easily interact with my website and the additional content available to them here.

I encourage you to subscribe and I promise to provide you with meaty information, with perhaps a slightly off-beat take on all things Internet (another i-word. how could i have forgotten?) As i poke around the HubSpot blogging platform, I'll be adding media files of all types - and once in awhile, I'll undoubtedly share a favorite jazz tune!

How are you evolving your blogging strategy and your online marketing efforts?

The eye-i graphic is from the Flickr photostream of Chris Bloke under Creative Commons license. 

Topics: Inbound Marketing, Online Marketing, Ellie Becker, HubSpot Tips, New PR Words and Music

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