the inbound-i blog: Inbound Marketing Information, Ideas & Intelligence

Martin Luther King on Communication

Posted by Ellie Becker on Mon, Jan 16, 2012 @ 16:01 PM

Today, I’d like to share several favorite Martin Luther King, Jr. quotes on the subject of communication.Dr. Martin Luther King, Jr. Memorial at Night

As it relates to hate:

“Men often hate each other because they fear each other; they fear each other because they don't know each other; they don't know each other because they can not communicate; they can not communicate because they are separated.”

As it relates to love:

"Occasionally in life there are those moments of unutterable fulfillment which cannot be completely explained by those symbols called words. Their meanings can only be articulated by the inaudible language of the heart."

As it relates to character:

"Our lives begin to end the day we become silent about things that matter."

As an inbound marketing consultant, I wonder, were he still with us now, how Dr. King would use the Internet in his efforts to bring men together in peace.




The beautiful nighttime image of the Dr. Martin Luther King, Jr. Memorial in Washington, DC is from ChellieL’s Flickr photostream under Creative Commons license.

Topics: Communication, Martin Luther King Jr, Inbound Marketing, Ellie Becker, E.R. Becker Company

Fall in Love with Online Marketing. It’ll Love You Back.

Posted by Ellie Becker on Tue, Jan 10, 2012 @ 21:01 PM

I Love the WebOnline marketing takes a lot of time. It takes commitment and consistency. You can use tools to make it more efficient – for example, HootSuite to plan and schedule your Tweets and Facebook posts for the week.

But if you want to assure that you stay the course, here’s my advice: Fall in love.

To me, this means falling in love with the possibilities that the web represents -- six degrees of separation on steroids. Imagine what this can mean for your business or your personal delight.

It’s the excitement of attracting a million dollar deal. It’s the moment you log on to Twitter and see a tweet from a friend with a link to his jazz gig at 10 p.m. in NY City that will stream online and that you can now catch from suburban Connecticut.

I’m constantly aware that my Twitter stream, my LinkedIn Groups, my Google+ Circles have real people in them, doing real things, having real needs, posting useful information and timely opportunities.

I just love that. And it is a timeline. Facebook just confirmed that with its new Timeline format. You can pop into the timeline whenever you want to and see what opportunities are in front of you in the moment.

It’s really thrilling. And it’s how to motivate ourselves to hang in there – to keep creating and sharing content, to keep connecting.

It’s like searching for treasure. Dig around in any social media stream for even a little while and you are guaranteed to come up with something valuable – a connection to a long lost colleague, something that will make you laugh uproariously, a lesson that will help you deal with your life, an idea for a blog post, possibilities you haven’t yet imagined.

If you fall in love with the sheer possibility of online marketing, you’ll stop thinking of it as a burden and embrace it as a source of opportunity that loves you back.

Get some Inbound Marketing love here:

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Image is from the Flickr photostream of Mark Surman under Creative Commons License.

Topics: Inbound Marketing, Online Marketing, Sales Conversion, Social Media, Ellie Becker, E.R. Becker Company

Now: Free Online Marketing Check-up for Healthy 2012 Business Results

Posted by Ellie Becker on Wed, Dec 28, 2011 @ 19:12 PM

Green Check Mark   Have you spent the past year feverishly tweeting, posting on Facebook, and Linking In -- but not really knowing what it’s all getting you? Do you wonder what else you could or should be doing on the Internet to grow your business? Are you still not sure what this Inbound Marketing stuff is all about?

If you want to start the New Year with a better idea of how well you’re doing online and how to do better, try Marketing Grader. This new, free tool is from HubSpot, the company that – literally – wrote the book on Inbound Marketing.

Marketing Grader replaces Website Grader, which has measured the effectiveness and improvement of millions of sites since 2006. But online marketing is about much more than your website, today, so HubSpot has greatly expanded the tool.

Type your company’s url into Marketing Grader, enter your email address and in a few minutes you’ll see how your overall online marketing scores on a 100-point scale. (Higher is better.) It also provides separate scores for each of the three distinct activity areas of Inbound Marketing -- Top of the Funnel, Middle of the Funnel and Analytics. These correlate to lead generation, lead nurturing/sales conversion and marketing improvement/ROI proofs. For an even bigger picture, you can compare your marketing with a few competitors’.

More than that, you’ll have an educational report of about 11 pages that steps you through the Inbound Marketing process and explains best practices to shoot for. If you haven’t yet taken the leap into social media, blogging or content marketing – not really understanding how it’ll help you – this may well give you the needed push!

The report shows you how you’re doing driving traffic to the top of the sales funnel, then converting traffic to leads and nurturing them through the middle of the funnel to closed sales. And you'll learn how well you’re analyzing your activities to help you improve your marketing and, ultimately, your business results.

At last you’ll see how everything fits together - social media, SEO, blogging, mobile, landing pages, calls-to-action, conversion forms, and analytics. Of great value are the statistics, best practices and tips that accompany each item in the report -- along with links to specific information to help you improve your scores.

As Inbound Marketers, we at E.R. Becker Company are thrilled about Marketing Grader. We’re already using it ourselves to analyze our overall marketing and to plan our 2012 growth strategy. We’ll be focusing on Middle of the Funnel activities to convert more of the substantial traffic we built in 2011 to leads and sales.

We’re sure that Marketing Grader can help you, too! Give it a try! Then come back and tell us what you think in the comments!


By the way...To help you get the most from Marketing Grader, access a Free Fact Sheet to learn how Inbound Marketing can help your business take off!

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Green check mark image is from PNASH's Flickr photostream.

Topics: Marketing Grader, Inbound Marketing, Online Marketing, Lead Generation, Ellie Becker, E.R. Becker Company

Face Change by Changing Up Your Content Game Plan

Posted by Ellie Becker on Mon, Dec 05, 2011 @ 18:12 PM

New York Times Video Content Strategy Last week on morning TV I noticed that a couple of news segments featured high-profile on-camera interviews by the New York Times. For a number of years, the Times, like all traditional print media, has been trying to figure out its future in a digital world.

Providing exclusive video content to TV networks strikes me as a highly adaptive strategy. Times reporters have amazing interviewing skills, some of the best in the world. And they have credibility and access to top newsmakers. So why not branch out?

I’ve been seeing links to feature story-type videos on the Times’ home page for quite awhile. But these recent hard/breaking news stories – like an interview with Penn State’s Jerry Sandusky – seem to be an evolution of video content development.

The decision to venture from the comfort zone of print – whether on paper or online -- and become a video content provider is smart, smart, smart. It will be interesting to see how the Times monetizes video going forward. It’s one thing to develop video for one’s own online channel and another, entirely, to create footage that can be provided to other news outlets for a fee.

The takeaway here is that we’re all in the same boat as the New York Times. Our marketing has changed, our channels have changed and so have our opportunities. The way we navigate this change and the way we use it to forge our futures will determine our future survival and success.

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Image is from the Flickr stream of henrivzq under Creative Commons license.

Topics: New York Times, Content Strategy, Ellie Becker, E.R. Becker Company

Thanks and Giving: Taking a Break from Inbound Marketing

Posted by Ellie Becker on Wed, Nov 23, 2011 @ 18:11 PM

Happy ThanksgivingAs E.R. Becker Company takes a Thanksgiving break from inbound marketing, here are a few thoughts about this favorite holiday -favorite because everyone in the U.S. celebrates it.

Thanks is about the past. We reflect on what has transpired - good and bad - in our lives and weigh the moments, the people, the experiences that have contributed to our lives in some way that moves us forward, creates a sense of joy, helps us grow. These things that we’re thankful for aren’t necessarily always positive things. Many times in my life it’s been the challenges that have provided the greatest opportunities. This year I have a bunch of them to embrace and thank.

Giving is about the future. It’s recognizing that it’s more important to focus on how we help others than how we may be helped. If we accept that giving is the only path to receiving, then it’s a no brainer. We give and give and give. It doesn’t use us up. It replenishes us in the end and is the most positive way to move ahead.

We all have our past and, although the future is no guarantee, why not try with hope and generosity to make it rich and rewarding?

Both Thanks and Giving are key to living our lives with humanity, humility and love.

Thank you for reading, subscribing, visiting. Looking forward to giving you our best inbound insights.

Happy Thanksgiving!


Image is from the Flickr stream of bennthewolfe under Creative Commons license.


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Topics: Thanksgiving, Inbound Marketing, Ellie Becker, E.R. Becker Company

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