Three times today I read information about inbound and online marketing strategies that had me saying, “Oh that’s a great idea!” So I thought I’d share them with you.
- As a Lord & Taylor customer I get their marketing emails. Today – Cyber-Monday – they took the opportunity to send a communication extending 25% online discounts to in-store purchases. What a good idea. As the media focuses people on the supposedly biggest online shopping day of the holiday season and the year, Lord & Taylor took the opportunity to reward their bricks and mortar customers for leaving their homes and offices and coming into the store. Chances are it’s a good day to do that, possibly with lower in-store traffic. Rewarding all customers for their purchases today sounds like a smart thing to do.
- I subscribe to an SEO software service called Keyword Spy and get their marketing emails, too. Today, their email cracked me up and underscored a great and underutilized keyword marketing strategy. Here’s the subject line of the email: Big Profets frum Bad Spellingg (and pooor typign too!) :) The gist of the email was that in optimizing our websites and content we tend to go for properly spelled keywords. But there are millions of keyword searches using misspellings and including typos. If we’re not spelling snobs – which I definitely tend to be as a writer – we have big opportunities to attract the bad spellers and bad typists who can and will still buy our products and services. What a good idea!
- Google is starting to insert paid ads in new places like local maps. Savvy marketers are buying subsidized ads that make their little push-pins in the map stand out from all the rest and invite a click. Another even savvier marketer bid on his own branded keyword so that his ad for free online shipping popped up in the same ad bubble that announced a special promotion at his bricks-and-mortar store. A good idea that let him cover online and offline bases in a local map search engine result.
What good outside-the-box ideas are you using in your holiday online marketing?
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