the inbound-i blog: Inbound Marketing Information, Ideas & Intelligence

Inbound Marketing Tips: My Interview With HubSpot CEO Brian Halligan

Posted by Ellie Becker on Mon, May 28, 2012 @ 15:05 PM

Ellie Becker Interviews HubSpot CEO Brian Halligan

For an hour on Friday, I interviewed HubSpot CEO Brian Halligan when I guest-hosted the LinkedIn Lady Show on Internet-based RockStar Radio Network for my friend Carol McManus.

It was a rare opportunity for all of us to learn about the current state and future direction of Inbound Marketing from one of the acknowledged leaders of marketing thought and action today. 

Brian is a straight-talking, accessible guy - an open book as he puts it. So we had a lively and wide-ranging conversation. You can download the 05-25-12 podcast on iTunes. Here are a few highlights of Brian’s comments:

Definition of Inbound Marketing

After I complained that I haven’t been able to come up with a one-liner to define Inbound marketing, Brian empathized, saying he’s only been able to get it down to about four or five lines.

Brian's definition:

Inbound Marketing is the opposite of traditional outbound marketing (advertising, direct mail/phone, tradeshows, etc.), where you interrupt your way into your people's lives. Instead of interrupting, Inbound Marketing pulls prospects into and down through your sales funnel in a new and natural way based on how they search for information and make purchase decisions today.

Adapting to the Shift in Marketing

Brian compared the shift in marketing today as similar to the shift in transportation that came with the automobile. Whoever decided to keep on selling buggies, horses and whips wasn’t around too long after the public started buying cars.

He and I agree that it’s still pretty early in the Inbound game and a moment of opportunity for those who jump in now. But it’s a window of opportunity that won’t last too long, Brian Halligan predicts.

The Challenge of Inbound Marketing

The hardest part of Inbound Marketing, he believes, is pulling prospects into the top of the sales funnel and converting them to leads. That’s the part that takes creativity and persistence – developing great content and getting calls to action and landing pages just right. Once visitors convert to leads, nurturing them and pulling them through sales funnel can be more mechanical. He and his co-founder Dharmesh Shah have built into HubSpot the functionalities to automate the lead nurturing process and make it efficient.

LinkedIn Lady show with Carol McManus

Other Tidbits of Inbound Wisdom from Brian Halligan

  • Make the time and free the resources to create great content by stopping marketing efforts (like Google Adwords, Advertising, Tradeshows) that don’t drive as strong results.

  • The trip through the sales funnel is not linear. Leads can bounce up and down between different levels.

  • HubSpot was created not just to sell software, but to give customers the knowledge they need to transform their marketing.

An hour with Brian Halligan is an hour well spent for any marketer or business owner.  I hope you’ll take the opportunity to listen to the full interview.

And while you’re here, please download our free fact sheet that details 20 reasons you should consider transforming your marketing with HubSpot.

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Images from the LinkedIn Lady Show Webpage on May 25, 2012

Topics: Inbound Marketing, HubSpot, LinkedIn Lady Show, Inbound Marketing Tips, Brian Halligan

Why change your marketing? My 84-year-old mom buys shoes on Zappos. That’s why.

Posted by Ellie Becker on Tue, May 22, 2012 @ 22:05 PM

Massive Marketing Change

Don’t tell me that your audience skews too old – or young – or anything else to market to them online. It’s just not true. Today my 84-year-old mother bought shoes for a special occasion on Zappos. She did it all by herself after the bricks and mortar stores in a 20-mile radius of her home didn’t turn up anything suitable for her tiny size 5 feet.

I’ve seen too many toddlers having tantrums when their parents take back their iPhones. The little guys actually know how to use them, too. The parents are moving to mobile to research products and services, make buying decisions and complete some of their purchases. The kids are growing up downloading games and may never set foot in a retail establishment. Like my mom, they’ll buy it online and if they don’t like it or it doesn’t fit, they’ll send it back.

Making excuses for not changing your marketing to take advantage of the enormous shift in how we all shop and use technology makes you an ostrich. Sure some of the traditional ways to market still work ok for now. They don’t work as well as they once did and they’re not going to work any better over time as we continue our relentless move to the Web.

So consider this tough love. We’re in a global economy with competition you haven’t even thought about yet. We hate to change. Sorry. We have to change. The sooner we do it, the more successful we’ll be. There’s no time to waste. We still have a competitive advantage if we’re willing to change now. But it won’t last forever – or for very long.

Oh, did I tell you that my mother now reads the New York Times online? It’s something she said would never happen one short year ago. Now she feels great about not throwing out all that paper every week. And when I do guest stints on the LinkedIn Lady Show on Internet radio, mom streams it live.

Please don’t tell me that you don’t have time to write a blog and create other content, or to learn how to find and interact with your communities on social media. We’re evolving and you don’t have to do it all at once. But if you don’t have time to at least begin marketing in the ways that are successful today, then you don’t have time to be in business.

While you’re here, download our free ebook and learn how to implement successful campaigns on Facebook and Twitter.

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The Massive Change image is from the Flickr photostream of Maria Reyes-McDavis under Creative Commons license.

Topics: Inbound Marketing, Online Marketing Strategy, the inbound-i blog

How to Think Like an Inbound Marketing Consultant

Posted by Ellie Becker on Sun, May 13, 2012 @ 10:05 AM

Inbound Marketing Consultant Ellie BeckerWhen companies come to us for advice, "put up a Facebook business page" is not the first thing we tell them. In fact, we may not recommend a Facebook presence at all. As an inbound marketing consultant, I'd like to share with you what we do consider and why the inbound approach has so many benefits for our clients.

  1. What are your objectives for the business? What revenue growth do you want/need to achieve in what timeframe? What's the longterm value of a customer? How many new customers do you need to reach revenue goals? How many existing clients do you need to retain and what will keep them happy and loyal? It's surprising how many companies can't answer these questions. Strategic planning comes before marketing
  2. Who is your customer? How can we find them online (where they're already looking for products and services like yours) and keep them happy if we can't define them? We work with our clients to boil down their understanding of their customers into Buyer Personae. This helps us speak the right language and deliver the right information and messages in marketing.
  3. How much of your revenue growth do you hope to achieve from leads from online sources?
  4. Once we have the information from points 1. 2. and 3., we can determine how much traffic we have to drive to your website, what percentage of that traffic we have to convert to leads and how many leads have to convert to customers to reach your business goals.
  5. Now we can put together a plan to get you there. Here's where we start considering which tactics and tools are mission critical. Does your website need an update or a do-over to take advantage of today's online opportunities? How are we going to get you found by search engines and your important audiences? We determine what keywords they're using to find companies like yours and optimize your web site for those search terms. Since consistent blogging is critical to driving traffic, who will blog for you? We'll help you connect with your brand personae on the social media platforms where they gather. We'll create a plan to convert leads through calls to actions, landing page and content marketing and then nurture them with more content and email campaigns.
  6. We measure it all. This is the most important thing about inbound marketing. It can be measured! We'll know what's working best and what needs re-thinking. We can adjust on the fly to make the most of client and agency resources. Closed loop analytics let us measure business closed online against budgets and objectives to determine inbound marketing ROI.

An inbound marketing consultant has his or her eye on outcomes that contribute to business growth. If that's the number of 'likes' on Facebook, terrific. But that may not be true for your business. Inbound Marketing is powerful and it is the path to successful marketing in an age when people shop and buy online. How are you using - or could you use - the inbound process to take advantage of the web for your company.

 

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Topics: Inbound Marketing Consultant, Inbound Marketing, SEO, Online Marketing Strategy

How to Improve SEO: Blog Your Keywords

Posted by Ellie Becker on Sun, May 06, 2012 @ 12:05 PM

My last post was described as the final in a 'How to Improve SEO' series. Not quite so, as the title of this post will attest. I began writing these posts primarily because I'm working with so many clients lately to add optimization to their sites, fix sites with poorly selected search terms and to improve usability. There's so much misinformation or downright lack of information about SEO that I felt it was high time to address it in the blog. How to Improve SEO

There was another reason for the series tied to my own marketing. Although I do alot of SEO work and have been quite successful in getting my clients ranking on page one for important keywords, in my own search engine rankings, I was absolutely nowhere to be found for search terms related to SEO.

Every piece of content we add to our sites is an opportunity to optimize and rank for another keyword. I use my own marketing as lab and role model for what I teach my clients so I decided it would be a good experiment to go from 'off the radar screen' to high ranking for the term 'How to Improve SEO'.

My research showed that the term in "phrase match" gets 440 searches monthly in the U.S. Anyone looking to improve SEO is an excellent prospect for me and I don't need more than a handful of new clients to reach my revenue objectives - so it was a good choice for my business. (Business strategy and objectives is always the place to start in making marketing decisions.)

I began the series of blog posts optimized for 'How to Improve SEO' on March 12th. After publishing them, I publicized them with a link on social media - Facebook, Twitter, LinkedIn (including about 15 LinkedIn Groups) and - most important - Google+. I believe that Google+ is a lynchpin in successful SEO strategies because when I publicize on G+ my posts are indexed by Google within 48 hours. I know this because I maintain a Google Alert on my website url. When I get an alert about a new post, it means that it's been indexed.

On the morning of May 3rd, I checked my ranking for 'How to Improve SEO' for the first time since starting the series and - I had position 64! This put me on about page 5 or 6. Later that morning, I received a Google Alert on the latest post published a couple of days before. When I checked my ranking again later that evening I found that I'd moved up to position 26!! About page 2 or 3.

By the way - I find my rankings right in my HubSpot software along with all other manner of measurement and analytics. The chart shown above from my HubSpot  Keywords tool shows you exactly when my ranking for ‘How to Improve SEO’ started to shoot up – a fast 5 weeks after the first post of the series.

The results of this experiment led me to share the story as a personal case study in this additional post while, at the same time, taking the opportunity to move to Page 1 by blogging once more on the search term. I'll let you know what happens. This inbound marketing stuff really works, dear readers. Why wouldn't you want to do something that's proven to work?

While you're here, learn 20 more reasons why you should use Inbound Marketing.

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Topics: Inbound Marketing, SEO, Google+, Inbound Marketing Strategy, HubSpot Tips, E.R. Becker Company

Inbound Marketing Advice: Improve SEO for Competitive Advantage

Posted by Ellie Becker on Mon, Mar 12, 2012 @ 18:03 PM

Lately we’ve taken on some client engagements that underscore an important fact: If you want to use your online presence to improve your competitive advantage, then improve SEO! In my opinion, developing a search engine optimization (SEO) strategy is one of the easiest ways today to leapfrog your competitors. Improve SEO for Competitive Advantage

In each of these client projects we’ve found that they have:

  • Spent considerable time and budget on their branding and on their websites.
  • Created the compelling products or services needed to compete well and are – or can be – industry leaders.
  • Not optimized their web pages for search engines.

The bad news? Their websites are not coming up in search engine results pages (SERPs) for many of their important keywords.

The good news? Neither are their competitors’ sites!!

There are a number of elements to successfully ranking high in search results. The first place to start is right on your website with on-page SEO. We’ll discuss other elements of successful SEO in later blog posts.

When we work with clients to improve their SEO, we look at competitors’ sites to learn what keywords they may be using and how well they rank in search engine results for important industry search terms. We have seen time and again that within entire industry top tiers, few, if any, are optimizing. Or they’re not up to speed on the latest best practices.

Here’s a quick test to see if you have an opportunity to leapfrog your main competitor using SEO.

Open up your website to the home page and look at your title bar. That’s the bar all the way at the top of your web browser. If it says: Your Company Name – Home, you have SEO work to do.

Now open your top competitor’s home page and see what’s at the top. If it has Their Company Name – Home, or just Home in the title bar, you have a huge opportunity to leapfrog this competitor in search results. If the competitor’s title bar begins with an industry key word or two, maybe their town or state next, and their company name last, you’ll have to implement SEO to catch up before you can play leapfrog.

Even if you’ve optimized your site in the past, the rules keep changing as search engines improve their search processes – called algorithms – to improve results for users. So spiffing up your SEO is an ongoing inbound marketing activity.

In future posts we’ll explore other elements of SEO including:

  • Keyword Research
  • Link Building
  • Usability, Visitor Experience and Content

 

In the meantime, to learn more about Inbound Marketing, including why you should consider a Content Management System like HubSpot, download your free fact sheet:

20 Reasons You Should Take Control of Your Website Using HubSpot.

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The image is from the Flickr photostream of Danard Vincente under Creative Commons license.

 

Topics: Inbound Marketing, SEO, Google+, E.R. Becker Company, Online Marketing Strategy, the inbound-i blog

Pinterest: Social Media Crazy Quilt

Posted by Ellie Becker on Mon, Feb 20, 2012 @ 15:02 PM

Pinterest New Social Media Site

I’m watching Pinterest with interest. Pinterest is the ‘hot’ new social media site that’s generating a lot of current buzz. It’s billed as a ‘pinboard’ where users can share, i.e. ‘pin’, images of items that interest them. Visually, it’s a crazy quilt. According to a February 11th article on TechCrunch, Pinterest currently has 10.4 million users – 97% of them women. (Does that give you a clue, marketers?)

Currently – and similar to early Google+ -- participation is by invitation. While I’m waiting for my invitation to arrive, I’ve been poking around and learning about Pinterest.

You can organize, categorize and share pictures of items you find online, ‘pinning’ them onto virtual ‘boards’. The images retain a link to the original source (unless you merely ‘Like’ a pin) once you post it. As a highly visual medium, Pinterest is perfect if you like scrolling endlessly through images -- many of them very engaging -- to find ones of specific interest to you. Engaging Images on Pinterest

If you don’t want to peruse ‘Everything’ at once, you can narrow things down by searching in one of 31 lifestyle-related topics – plus ‘Other’ for those items that don’t seem to fit into one of the pre-assigned categories. Or, using the search field (which I understand disappeared for awhile and is now back by popular demand) you can search for specific pins, boards or people.

The formula and the etiquette are much like on Twitter:

  • You ‘follow’ other users, or specific ones of their boards, and they can follow you back – or not.
  • You may decide to ‘unfollow’ someone or something, and they’ll never be the wiser.
  • You may comment on people’s pins.
  • You may also Re-Pin (think Re-Tweet) someone’s pin, in which case the image and its link to the original source of the material remain intact.
  • If you simply ‘Like’ a pin, you’re giving a ‘thumbs up’ without giving the goods. The link doesn’t come with the ‘like’.
  • To reply to a particular user, you add an @ symbol in front of their user name. Hmmm. Sound familiar? Oh, well. No sense completely re-inventing the wheel when people are already familiar with @replies.
  • A request to ‘Be Nice’ is designed to promote a positive approach to community building.
  • You can add Pinterest ‘follow’ buttons on your website.

How are people using Pinterest?

  • For organizing projects, like home decorating.
  • For organizing items they’d like to add to their wardrobes.
  • For planning weddings and other special events and sharing possible choices with family and friends.
  • For saving and sharing cute images, books, music and other interests
  • For organizing, saving and sharing recipes.
  • For cataloguing inspiring/useful ideas and information.
  • Etc.

What can businesses do on Pinterest? Although Pinterest admonishes against being ‘overly commercial’ or ‘self promotional’, you can use the site to connect with your customers and prospects in a number of ways.

Companies are flocking to Pinterest, mostly to connect with its population of women/mom users. There are a few male-oriented categories like Cars & Motorcycles, Men’s Apparel and Sports. There’s no category for ‘business’ or ‘advertising/marketing’. There is a ‘Products’ category and you can put a price in your Pin caption.

Companies can:

  • Display products (with prices and links to an ecommerce site) in specific categories, Weddings & Events or Women’s Apparel, for example.
  • Post your presentations and other visual content. For example, HubSpot just put up a page with images and links to its infographics, ebooks, white papers and other content.
  • Recruit. Not sure yet how they’re using Pinterest specifically, but a recruiting firm is one of the early power users.
  • Explore other creative ways to make it pay off. (Although it’s not yet paying off for Pinterest, as they haven’t yet evolved their business model. Right now they’re building with about $25 million in venture funding.)

As a young and evolving social media site, Pinterest has a few glitches and bugs popping up that management is still working to resolve. As all sites have in the past, it will also likely incorporate cultural and tactical features that are user-created or driven. (Like the hashtag on Twitter.)

Anyone who has read my blog over time knows that, as an inbound marketing consultant, I’m not the earliest adopter of new social media tools and techniques. I take a bit of a wait and see approach, then learn and experiment on my own business before I recommend new tools to clients. Everyone has too little time to invest in unproven tools and there’s still plenty of time to benefit once they’ve taken hold and yielded measurable results.

I’ll update you once I begin posting on Pinterest and seeing how – or if -- it can help you grow your business.

In the face of new social media sites, many companies are still trying to put the old ones to work for them. If your company falls into this category, then download our Social Media White Paper to learn about using Facebook and Twitter effectively.

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Topics: Inbound Marketing, Social Media, Online Marketing Strategy, Pinterest

Online Marketing Strategy: “Why To” vs “How To”

Posted by Ellie Becker on Mon, Feb 06, 2012 @ 21:02 PM

Each day I read through a couple of dozen blogs and marketing newsletters to keep up on what’s happening in online/inbound marketing. Most of those articles are ‘How To’s’ about any number of digital tools and techniques. They’re important because when we decide to use a tool for solving a problem it’s good to know what to do.Strategy (Why To) vs Tactics (How To)

Where my eyes, ears and brain cells perk up more, though, is when I read something that explains ‘Why’ I or my clients should consider doing something in Inbound marketing.

The roadblocks that emerge when I speak to clients and potential clients about Inbound Marketing is that they get stuck on the ‘How To’. I will venture to speculate that the preoccupation with ‘How To’ is a way to avoid focusing on ‘Why’ doing it is or is not a good idea.

It’s the battle between Tactics (How To) and Strategy (Why To).

If there’s a great reason, ‘Why’, we can figure out, ‘How’.

It doesn’t work so well the other way around. You can eat, sleep and breathe the ‘How To’. But if there’s no reason ‘Why To’, the efforts are a complete waste of time and dollars.

Hire a strategist first. They’re a lot harder to find. Once you know what you want to do and ‘Why’ you should do it, there’s no end of tacticians who can show you ‘How To.’

 Learn much more about Inbound Marketing Strategy and Tactics. Download your Free eBook.

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Graphic is from the Flickr photostream of docbaty under Creative Commons license.

Topics: Inbound Marketing, Online Marketing, Ellie Becker, Inbound Marketing Strategy, E.R. Becker Company, Online Marketing Strategy, the inbound-i blog

Marketing Differentiation: How Canned Content Can Backfire

Posted by Ellie Becker on Wed, Feb 01, 2012 @ 15:02 PM

In a highly crowded and competitive online world, marketing differentiation is critical. We must take the time to understand and communicate what we bring to the marketplace that is unique and important to our customers. This is especially important if we’re in industries where we may be perceived as ‘cookie cutter’ to begin with. Here’s a good example of how not to differentiate yourself!Canned Content Can Backfire for Marketing Differentiation

Yesterday morning at 11:32 an email came across my desktop with the intriguing subject line: Happy Groundhog Day – which it wasn't. At 12:19 a second email with the same subject line arrived. I thought to myself, why did this person send me the same email twice within a short time frame?

When I had time to actually read my emails later in the day, I realized that I had received the same identical email from two different financial advisors with two different companies. Both emails included a link to a cute flash card with another link to the identical message, personalized with my first name. Each of their cards was signed with their name with yet another link to a contact form if I wished to leave them a message.

It was obvious that these guys had bought a canned content and ‘lead generation’ program. At the bottom of their emails I found a tell-tale link to a website: ebriefme.com. The url took me to a site called eRelationship, obviously intended for people who need to generate sales.

The headline promised to ‘Increase Your Commissions’.  The site offers automated emails, what they call ‘Validity Generators’ (enewsletters, articles, and other content), ‘Likeability Generators’ (Cards like the Happy Groundhog Day one, 4th of July, birthday, etc.), Lead Generators (‘For those appointments you couldn’t close’).

Nowhere do they warn that a prospect might get exactly the same content from your competitor. The only good news in that possibility is that he or she will look like as big an idiot as you do.

Look everyone, I understand that this Inbound Marketing stuff takes time and it’s easy to be tempted by services that will provide you with ‘content’. But for marketing differentiation, your content really has to be different!

Did these guys validate themselves as knowledgeable? Did getting their twin emails make them more likeable to me? Did their effort generate a lead? The answer to all three is a great, big NO!! In fact, what it got them was a click on the ‘unsubscribe’ link.

And here’s the main point of all of this. The goal of content marketing is not to get your prospects to like you. It’s to get them to trust you. There’s no way I can trust someone who doesn’t respect my intelligence or who won’t take the time to understand who I am and what I need so that they can provide information that’s useful.

So differentiate your marketing for marketing differentiation!!

 

Learn more about how Inbound Marketing can help differentiate your business, build trusting relationships with your prospects and lead to more sales.

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The image is from the Flickr photostream of Timparkinson under Creative Commons license.

Topics: Inbound Marketing, Content Strategy, Marketing, Lead Generation, Market Differentiation

Jazz Drummer's Online Marketing Tip: Write Your Signature on the Ride

Posted by Ellie Becker on Tue, Jan 24, 2012 @ 00:01 AM

Jazz musicians are some of the most brilliant people on the planet and I always learn something from them that can apply to business and online marketing. Over the years I’ve posted numerous times about lessons from jazz – including this one from August of 2010 when Jeff and I heard a fabulous trio led by the legendary Hammond B-3 organist Dr. Lonnie Smith (now almost 70 years old) with young sidemen Jonathan Kreisberg on guitar and Jamire Williams on drum.

We heard this stellar group again last Saturday night and they were even more inspiring.  In addition to an idea for a book, which I’m beginning to explore, the experience and curiosity led me the next day to a video interview with Jamire Williams at the North Sea Jazz Festival. It yielded the title of this post. Read on and I’ll explain.

Right after Saturday night’s sets, I had said to Jeff (who, if you don’t read here regularly, is the love of my life and a nascent drummer, himself) that when it comes to drummers, the great ones always have fabulous, recognizable cymbal technique. In the interview, when asked about the drumming influences for his unusual open style, Jamire named several renowned jazz drummers – all of whom are known for their unique cymbal work.

And then, in responding to a question about his aspirations, he refined the thought I had shared with Jeff, saying, “The great drummers write their signature on the ride – and that’s what I am trying to do.”

What’s the ride? The following is grabbed from Wikipedia:

“The ride is a standard cymbal in most drum kits. It maintains a steady rhythmic pattern, rather than an accent beat (which is the job of the aptly named crash cymbal - my note).

The term ride means to ride with the music. In jazz, the ride cymbal is most often struck regularly in a rhythmic pattern as part of the accompaniment to the song.”

Sounds kind of boring, doesn’t it? Drumming along with the beat of the song. Keeping time. Yet within this regular steady realm, the greatest drummers find a way to differentiate themselves -- to develop a sound so unique that they can be identified by their steady work on the ride.

Usually we get excited by drum solos and their attendant fireworks. There are great drum solos that stand out in history - think Joe Morello on Dave Brubeck's Time Out. But I’m intrigued by the idea of writing your signature within the more mundane aspects of what we do -- within the workmanlike competency of keeping time on the ride.

Do what your competitors do, but do it in a way that’s unmistakably yours. Be in the mainstream, best practices-wise, but in a way that’s not like anyone else.

To illustrate the point, I’m uploading a link to  of one of Jamire Williams’ inspirations for writing his signature on the ride – Jack DeJohnette. DeJohnette is one-third of the historic jazz trio rounded out by Keith Jarrett on piano and Gary Peacock on bass. To jazz fans, Jack’s playing is unmistakable.

Even if you aren’t a music or jazz fan, please take a close look and listen. When you watch the video, focus on Jack’s right hand beating a steady and incredibly creative beat on the big ride cymbal.

After awhile, you’ll hear its influence even when you’re not watching it. It leads the entire ensemble, even though it seems as though it’s in the background. If you can hear that, it’s the first step to doing the same in your own environment.

 

End note: If you'd like to write your own signature in online marketing click below to access 20 Reasons Why You Should Improve Your Marketing With HubSpot.

 

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Topics: Inbound Marketing, Online Marketing, Market Differentiation, Jazz

Martin Luther King on Communication

Posted by Ellie Becker on Mon, Jan 16, 2012 @ 16:01 PM

Today, I’d like to share several favorite Martin Luther King, Jr. quotes on the subject of communication.Dr. Martin Luther King, Jr. Memorial at Night

As it relates to hate:

“Men often hate each other because they fear each other; they fear each other because they don't know each other; they don't know each other because they can not communicate; they can not communicate because they are separated.”

As it relates to love:

"Occasionally in life there are those moments of unutterable fulfillment which cannot be completely explained by those symbols called words. Their meanings can only be articulated by the inaudible language of the heart."

As it relates to character:

"Our lives begin to end the day we become silent about things that matter."

As an inbound marketing consultant, I wonder, were he still with us now, how Dr. King would use the Internet in his efforts to bring men together in peace.

 

 

 

The beautiful nighttime image of the Dr. Martin Luther King, Jr. Memorial in Washington, DC is from ChellieL’s Flickr photostream under Creative Commons license.

Topics: Communication, Martin Luther King Jr, Inbound Marketing, Ellie Becker, E.R. Becker Company

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