the inbound-i blog: Inbound Marketing Information, Ideas & Intelligence

The Shortcut to Online Marketing Success: Take the Long Way Around

Posted by Ellie Becker on Thu, Dec 20, 2012 @ 18:12 PM

Online Marketing Strategy vs Tactics

As the world of marketing changes around us, it can be tempting to just take action: put up a new website, dip our toes in the waters of blogging, try out the latest social platform. In fact, that's what many companies I've consulted with have done.

The result was that they were not getting anywhere near the benefits that connecting with potential customers online can bring. Why? Because they took what they believed to be shortcuts without mapping out a destination.

Lately, I've been called in by more companies that recognize they're going in circles online. They want to understand how to chart a better course. What they're learning is that going back and adding some fundamental, strategic steps to their marketing journey is the key to planning far more successful tactical efforts.

Here are five steps that may seem like the long way around to boosting your online marketing. But guaranteed, if you stop and take them, you'll get to your objectives much faster than if you ignore them.

1. Create Buyer Personae: It's surprising how many businesses haven't analyzed their best customers to identify the qualities and motivations they share. Who among us wouldn't want to attract more of our most enjoyable and profitable customers? The process of understanding our best customers' buyer personae can be very enjoyable. Give each buyer persona a name. Then, when you're creating content, choosing social media platforms or making other marketing decisions you can do so with your buyer personae in mind. Will this messaging appeal to them? You'll be able to answer 'yes' or 'no'.

2. Analyze the Competition: Online marketing is relatively new and it's highly likely that your competitors aren't any farther ahead than you are. We're all very visible online and marketing moves that used to be private are now knowable. But most companies are unaware to what extent. Knowing the quality of your competitors' online marketing before they know yours will reveal incredible opportunities for you to leapfrog them. If you find they're ahead of you, you'll have a roadmap for improving your marketing for the competitive environment. You will also see where your products and services stand apart so that you can better position them in the competitive field. Go to www.marketinggrader.com. Grade your own company first. Just type in your website url and your email address to get a detailed assessment of your online marketing. Then repeat for each competitor. You'll be amazed at what you'll learn.

3. Identify Key Messages: Now that you know who you're speaking to, and what will attract them to your products and services compared to your competitors', write a list of messages that will appeal to them. Having a key message list will keep your communications on track and consistent.

4. Perform Keyword Research: Keywords are the words that your buyer personae use to find products and services like yours. They are often not industry buzzwords. You need to know these search terms so that you can optimize your website and content for them. They create a path to your website or blog when search engines are seeking relevant responses to queries from your buyer personae. Google has a free keyword research tool. Or perform a few Google searches on terms related to your business and at the bottom of the first results page, Google will offer a list of 'related searches'.

5. Optimize Your Website and Content: Once you have a list of the keywords actually used to search for your products or services, you can optimize your web pages and blog posts to let search engines know that your pages are relevant to their interests. You can read a series of posts, beginning here, that address various aspects of search engine optimization, SEO.

Once you've taken these five steps, you'll have a compass in place for your marketing and your best customer prospects will have a short-cut to your website and online content.

What online marketing strategies have worked for your company?

Thanks for reading the inbound-i blog. If you like what you read consider subscribing using the form in the column to the left. Your email address is all it takes -- and we totally respect your privacy.

And take home some more Inbound Marketing info on us! Learn how to generate more leads! Click the green button to download.

 

Lead Generation Tips

 

The image is from the Flickr photo stream of Patrick Hoelsy under Creative Commons license,

Topics: Online Marketing, SEO, Online Marketing Strategy, Keyword Research, Buyer Personae

Inbound Advice: Don't Run Away From "Home"

Posted by Ellie Becker on Wed, Aug 01, 2012 @ 21:08 PM

Keep Home in Navigation

Somehow a trend has developed that threatens website user experience. Mess up a visitor’s ability to easily navigate your site and you can rest assured that it’s costing you business.

What’s the trend? “Home” is disappearing from navigation bars. I suspect that this is the result of a move to horizontal navigation – across the top of the Web page. Horizontal navigation is limited. So developers are trying to find space to accommodate more categories on the nav bar.

What they’ve decided to ditch is a navigation tab for “Home”. On many sites Home has been replaced by a link from the company logo. This is confusing to many visitors who are not mouse-ing around a page looking for what they can click on.

Most visitors are looking for the text, the words, the links that will take them where they want to go.

What's my inbound advice? Even though I regularly counsel clients not to be Home Page-centric – to recognize that if their site is properly optimized, visitors may enter the site from any page. But they also shouldn't run away from home.

The home page is still the spot on a website where there’s an overview. It’s where key messages are introduced and where look and feel and brand identity are the strongest. Home is still the gateway to the company and people want to see Home pages. Home is the hub of the site from where you can navigate everywhere (one hopes).

Don’t give up a Home tab in deference to design and space issues. Challenge your web developer to come up with something less restrictive than a main navigation across the top of the page.

I’m very resolute on this topic, having engaged numbers of web searchers on the topic. When asked how they would get to the home page on a site where Home is not in the navigation, most have given up trying to figure it out in exasperation.

Why set up your visitors for frustration? Why design a higher bounce rate into your site? Make it easy for visitors to get everywhere on your site – especially to your Home sweet Home.

While you're here, take advantage of a free opportunity to learn more about Inbound Marketing.

Click me

 

Image is from the flickr photostream of Diana Parkhouse under Creative Commons license.

Topics: Inbound Marketing, Online Marketing, Website Development, E.R. Becker Company, Web design, User Experience

Radio: A Magical Online Marketing and PR Option

Posted by Ellie Becker on Wed, Feb 29, 2012 @ 16:02 PM

This Friday, March 2nd, from 4 to 5 p.m. ET, I’ll be talking about Inbound Marketing on the LinkedIn Lady Show on RockStarRadioNetwork.com. This opportunity to chat live with Carol McManus, aka America’s LinkedIn Lady, and then have the show available for download on iTunes got me thinking about how radio has developed as an online marketing communications and PR medium.Radio across the decades

First, let me say that I have always been in love with radio. In my mid-1960s high school days, my friends and I spent every social moment listening on our new transistor radios to DJ Jerry Blavat – the Geator With the Heater, the Boss with the Hot Sauce – on WHAT-AM in Philly. (You can still hear him – stream his show live, in fact – on Cruisin’ 92.1, WVLT-FM.)

During the same timeframe, Marshall McLuhan published his mind-bending, ground-breaking book Understanding Media: The Extensions of Man. McLuhan described radio as, ‘The Tribal Drum.’ No wonder it’s translated so brilliantly to the Internet, where we’re all connecting with our online tribes.

Radio used to be very local. It still is, but it’s also global now. If you get the opportunity to be interviewed on anyone’s local radio show grab it, even if you market nationally or internationally. Not long ago, I was a guest on a show aired by a tiny station in Westchester County, NY. Its signal may not reach more than a mile. But my mother listened in on her computer from Pennsylvania. Many shows are recorded and available to download and share, which really leverages the time you invest in preparation and the show itself.

Even if the interview invites aren’t rolling in, you can still take advantage of online radio. You can create and promote your own radio show for free on BlogTalkRadio.com. BTR is the world’s largest social radio network. It just ranked #3730 in the three-month Alexa traffic rankings. More than 45,000 websites link to BlogTalkRadio. In essence, it’s the Wordpress of radio. There are several premium packages available that, among other features, include promotional impressions of your show to help you build audience.

One of my clients, psychotherapist Dr. Annie Abram has created quite a successful show on BTR, Ask Dr. Annie. Once a week she interviews well-known authorities and authors in her field. Such a show builds thought leadership and credibility in and beyond your service area, and opens doors to collaboration, speaking engagements and other opportunities. It also gets her in front of her mailing list weekly when she promos the current week’s topic and guest.

RockStarRadioNetwork.com – home of the LinkedIn Lady Show – was launched in November of 2011, by Craig Duswalt, former personal manager for Axl Rose of Guns N’ Roses, and currently a speaker, author and creator of the RockStar System For Success, and the popular RockStar Marketing BootCamps.

The RockStar Radio Network is a talk radio production company whose brick and mortar studio is based in Tyler, Texas where the company’s full production staff works to create customized interfaces, live commercials and CD quality sound for all its talk radio hosts. Carol McManus built a national audience with a previous show that live-streamed on a local AM station in Greenwich, Conn., leading to an invitation to host her current show.

Here’s a closing thought about radio --  something I underlined decades ago in my well-worn copy of Marshall McLuhan’s book. It still resonates today:

“Radio is provided with its cloak of invisibility like any other medium. It comes to us ostensibly with person-to-person directness that is private and intimate, while in more urgent fact, it is really a subliminal echo chamber of magical power to touch remote and forgotten chords. All technological extensions of our selves must be numb and subliminal, else we could not endure the leverage exerted on us by such extension.”

Takeaway: Put radio into your online marketing mix. Call to your tribe and they will gather to listen!

 

To shift gears to another form of social media, learn how you can make effective use of Facebook and Twitter. It’s all in our new White Paper available for free download via the button.

Click me

 

The image of vintage radios is from the Flickr photostream of AlexKerhead under Creative Commons license.

Topics: Online Marketing, Social Media, Radio, LinkedIn Lady Show, BlogTalk Radio, RockStar Radio Network, Jerry Blavat

Online Marketing Strategy: “Why To” vs “How To”

Posted by Ellie Becker on Mon, Feb 06, 2012 @ 21:02 PM

Each day I read through a couple of dozen blogs and marketing newsletters to keep up on what’s happening in online/inbound marketing. Most of those articles are ‘How To’s’ about any number of digital tools and techniques. They’re important because when we decide to use a tool for solving a problem it’s good to know what to do.Strategy (Why To) vs Tactics (How To)

Where my eyes, ears and brain cells perk up more, though, is when I read something that explains ‘Why’ I or my clients should consider doing something in Inbound marketing.

The roadblocks that emerge when I speak to clients and potential clients about Inbound Marketing is that they get stuck on the ‘How To’. I will venture to speculate that the preoccupation with ‘How To’ is a way to avoid focusing on ‘Why’ doing it is or is not a good idea.

It’s the battle between Tactics (How To) and Strategy (Why To).

If there’s a great reason, ‘Why’, we can figure out, ‘How’.

It doesn’t work so well the other way around. You can eat, sleep and breathe the ‘How To’. But if there’s no reason ‘Why To’, the efforts are a complete waste of time and dollars.

Hire a strategist first. They’re a lot harder to find. Once you know what you want to do and ‘Why’ you should do it, there’s no end of tacticians who can show you ‘How To.’

 Learn much more about Inbound Marketing Strategy and Tactics. Download your Free eBook.

Click me

 

Graphic is from the Flickr photostream of docbaty under Creative Commons license.

Topics: Inbound Marketing, Online Marketing, Ellie Becker, Inbound Marketing Strategy, E.R. Becker Company, the inbound-i blog, Online Marketing Strategy

Jazz Drummer's Online Marketing Tip: Write Your Signature on the Ride

Posted by Ellie Becker on Tue, Jan 24, 2012 @ 00:01 AM

Jazz musicians are some of the most brilliant people on the planet and I always learn something from them that can apply to business and online marketing. Over the years I’ve posted numerous times about lessons from jazz – including this one from August of 2010 when Jeff and I heard a fabulous trio led by the legendary Hammond B-3 organist Dr. Lonnie Smith (now almost 70 years old) with young sidemen Jonathan Kreisberg on guitar and Jamire Williams on drum.

We heard this stellar group again last Saturday night and they were even more inspiring.  In addition to an idea for a book, which I’m beginning to explore, the experience and curiosity led me the next day to a video interview with Jamire Williams at the North Sea Jazz Festival. It yielded the title of this post. Read on and I’ll explain.

Right after Saturday night’s sets, I had said to Jeff (who, if you don’t read here regularly, is the love of my life and a nascent drummer, himself) that when it comes to drummers, the great ones always have fabulous, recognizable cymbal technique. In the interview, when asked about the drumming influences for his unusual open style, Jamire named several renowned jazz drummers – all of whom are known for their unique cymbal work.

And then, in responding to a question about his aspirations, he refined the thought I had shared with Jeff, saying, “The great drummers write their signature on the ride – and that’s what I am trying to do.”

What’s the ride? The following is grabbed from Wikipedia:

“The ride is a standard cymbal in most drum kits. It maintains a steady rhythmic pattern, rather than an accent beat (which is the job of the aptly named crash cymbal - my note).

The term ride means to ride with the music. In jazz, the ride cymbal is most often struck regularly in a rhythmic pattern as part of the accompaniment to the song.”

Sounds kind of boring, doesn’t it? Drumming along with the beat of the song. Keeping time. Yet within this regular steady realm, the greatest drummers find a way to differentiate themselves -- to develop a sound so unique that they can be identified by their steady work on the ride.

Usually we get excited by drum solos and their attendant fireworks. There are great drum solos that stand out in history - think Joe Morello on Dave Brubeck's Time Out. But I’m intrigued by the idea of writing your signature within the more mundane aspects of what we do -- within the workmanlike competency of keeping time on the ride.

Do what your competitors do, but do it in a way that’s unmistakably yours. Be in the mainstream, best practices-wise, but in a way that’s not like anyone else.

To illustrate the point, I’m uploading a link to  of one of Jamire Williams’ inspirations for writing his signature on the ride – Jack DeJohnette. DeJohnette is one-third of the historic jazz trio rounded out by Keith Jarrett on piano and Gary Peacock on bass. To jazz fans, Jack’s playing is unmistakable.

Even if you aren’t a music or jazz fan, please take a close look and listen. When you watch the video, focus on Jack’s right hand beating a steady and incredibly creative beat on the big ride cymbal.

After awhile, you’ll hear its influence even when you’re not watching it. It leads the entire ensemble, even though it seems as though it’s in the background. If you can hear that, it’s the first step to doing the same in your own environment.

 

End note: If you'd like to write your own signature in online marketing click below to access 20 Reasons Why You Should Improve Your Marketing With HubSpot.

 

Click me

Topics: Inbound Marketing, Online Marketing, Jazz, Market Differentiation

Fall in Love with Online Marketing. It’ll Love You Back.

Posted by Ellie Becker on Tue, Jan 10, 2012 @ 21:01 PM

I Love the WebOnline marketing takes a lot of time. It takes commitment and consistency. You can use tools to make it more efficient – for example, HootSuite to plan and schedule your Tweets and Facebook posts for the week.

But if you want to assure that you stay the course, here’s my advice: Fall in love.

To me, this means falling in love with the possibilities that the web represents -- six degrees of separation on steroids. Imagine what this can mean for your business or your personal delight.

It’s the excitement of attracting a million dollar deal. It’s the moment you log on to Twitter and see a tweet from a friend with a link to his jazz gig at 10 p.m. in NY City that will stream online and that you can now catch from suburban Connecticut.

I’m constantly aware that my Twitter stream, my LinkedIn Groups, my Google+ Circles have real people in them, doing real things, having real needs, posting useful information and timely opportunities.

I just love that. And it is a timeline. Facebook just confirmed that with its new Timeline format. You can pop into the timeline whenever you want to and see what opportunities are in front of you in the moment.

It’s really thrilling. And it’s how to motivate ourselves to hang in there – to keep creating and sharing content, to keep connecting.

It’s like searching for treasure. Dig around in any social media stream for even a little while and you are guaranteed to come up with something valuable – a connection to a long lost colleague, something that will make you laugh uproariously, a lesson that will help you deal with your life, an idea for a blog post, possibilities you haven’t yet imagined.

If you fall in love with the sheer possibility of online marketing, you’ll stop thinking of it as a burden and embrace it as a source of opportunity that loves you back.

Get some Inbound Marketing love here:

 Click me

Image is from the Flickr photostream of Mark Surman under Creative Commons License.

Topics: Inbound Marketing, Online Marketing, Ellie Becker, E.R. Becker Company, Social Media, Sales Conversion

The State of Marketing by the Google Search Numbers

Posted by Ellie Becker on Wed, Jan 04, 2012 @ 20:01 PM

Can you find the hidden story in last month’s Google search volume statistics for the following terms?Free Google Search Coupon

Marketing – 24,900,000 searches

Internet Marketing – 1,000,000 searches

Online Marketing – 673,000 searches

Email Marketing – 550,000 searches

Social Media Marketing – 246,000 searches

Inbound Marketing – 18,000 searches

As an Inbound Marketer, these stats tell me loud and clear why I still get glassy stares when I mention Inbound Marketing. Even though it’s been around for several years, comparatively speaking, it’s still not on a lot of radar screens. Sure, HubSpot, developer of the all-in-one Inbound Marketing software, has more than 6000 client companies onboard – a significant achievement for a young software company. But there are millions of businesses in the US that are still doing whatever in their marketing.

Email and Social Media Marketing are currently much better known and far more frequently adopted as marketing tactics. But they’re only a small part of what it takes to transfer online activities to bottom line results.

For this reason, I was heartened to read a guest post on Mark W. Schaefer’s {Grow} Marketing Blog today by “Social Steve” Goldner titled, It’s Time to Evolve the Social Media Mindset.

In my opinion, this is a very important post and one that I hope is amplified far and wide. It makes a great case for not creating digital marketing ‘silos’ and for working toward strategic and holistic integration of online marketing tools into business processes.

In a big way, Steve’s post is a call for a return to good and proven marketing principles that translate just fine into the digital framework. As a social media ‘guru’ he has particular credibility in making this call to action.

For years I’ve been a proponent of marketing integration, which stubbornly remains elusive regardless of the platform. Somehow, we humans love to carve out turf and defend it in the competitive environment.

Social Steve’s post suggests that we get beyond compartmentalizing the elements of Inbound Marketing and get to some real results and leverage. I couldn’t agree more. Huzzah!!

How is your company breaking down the Social Media silo?

While you're thinking about this subject, you may want to learn "20 Reasons Why You Should Take Control of Your Marketing Using HubSpot." It only takes a click to access your free copy.

 

Click me

 

 

Image of Google Free Coupon is from the Flickr photostream of Bramus! under Creative Commons license.

Topics: Inbound Marketing, Online Marketing, Marketing, Social Media, Mark W Schaefer, Social Steve Goldner

Now: Free Online Marketing Check-up for Healthy 2012 Business Results

Posted by Ellie Becker on Wed, Dec 28, 2011 @ 19:12 PM

Green Check Mark   Have you spent the past year feverishly tweeting, posting on Facebook, and Linking In -- but not really knowing what it’s all getting you? Do you wonder what else you could or should be doing on the Internet to grow your business? Are you still not sure what this Inbound Marketing stuff is all about?

If you want to start the New Year with a better idea of how well you’re doing online and how to do better, try Marketing Grader. This new, free tool is from HubSpot, the company that – literally – wrote the book on Inbound Marketing.

Marketing Grader replaces Website Grader, which has measured the effectiveness and improvement of millions of sites since 2006. But online marketing is about much more than your website, today, so HubSpot has greatly expanded the tool.

Type your company’s url into Marketing Grader, enter your email address and in a few minutes you’ll see how your overall online marketing scores on a 100-point scale. (Higher is better.) It also provides separate scores for each of the three distinct activity areas of Inbound Marketing -- Top of the Funnel, Middle of the Funnel and Analytics. These correlate to lead generation, lead nurturing/sales conversion and marketing improvement/ROI proofs. For an even bigger picture, you can compare your marketing with a few competitors’.

More than that, you’ll have an educational report of about 11 pages that steps you through the Inbound Marketing process and explains best practices to shoot for. If you haven’t yet taken the leap into social media, blogging or content marketing – not really understanding how it’ll help you – this may well give you the needed push!

The report shows you how you’re doing driving traffic to the top of the sales funnel, then converting traffic to leads and nurturing them through the middle of the funnel to closed sales. And you'll learn how well you’re analyzing your activities to help you improve your marketing and, ultimately, your business results.

At last you’ll see how everything fits together - social media, SEO, blogging, mobile, landing pages, calls-to-action, conversion forms, and analytics. Of great value are the statistics, best practices and tips that accompany each item in the report -- along with links to specific information to help you improve your scores.

As Inbound Marketers, we at E.R. Becker Company are thrilled about Marketing Grader. We’re already using it ourselves to analyze our overall marketing and to plan our 2012 growth strategy. We’ll be focusing on Middle of the Funnel activities to convert more of the substantial traffic we built in 2011 to leads and sales.

We’re sure that Marketing Grader can help you, too! Give it a try! Then come back and tell us what you think in the comments!

 

By the way...To help you get the most from Marketing Grader, access a Free Fact Sheet to learn how Inbound Marketing can help your business take off!

Click me

 

 

Green check mark image is from PNASH's Flickr photostream.

Topics: Inbound Marketing, Online Marketing, Ellie Becker, E.R. Becker Company, Marketing Grader, Lead Generation

Marketing Word of Mouth: What’s Your Purple Goldfish?

Posted by Ellie Becker on Fri, Dec 16, 2011 @ 12:12 PM

What's Your Purple Goldfish by Stan Phelps Book CoverThis morning I had breakfast with my friend and marketing colleague Stan Phelps, Chief Solutions Officer at Synergy Events. Stan and I were talking about The Purple Goldfish Project, an almost two-year book venture of his that he’s trying to wrap up for an early January publishing date.

For the book, he’s compiling 1,001 examples of marketing lagniappe, which he terms Purple Goldfish. A Purple Goldfish is when a company “gives little unexpected extras” (G.L.U.E.) as added value. It’s Purple Goldfish that become the stuff of positive word of mouth.

Stan is in the high 900’s toward his goal of 1,001 - but time's growing short. I decided I’d do my best to help get him there. If you think it’s easy to come up with examples of Purple Goldfish, it’s not! I wracked my brain all last evening and it took me til half way through breakfast to come up with one that made Stan’s eyes light up. Here it is:

Some years ago I went to get into my car in my parking garage to find it had been hit. A Good Samaritan had left a note on a scrap of paper on the windshield saying they’d witnessed the hit and run. They gave me the make, model, color and license plate number of the car.

I duly made a police report and informed my insurance company of many years, State Farm. The representative I spoke with obtained the police report and ok’d my claim less my $500 deductible, which I paid.

Several months later I received a call from State Farm’s investigations department asking if I had any documentation about the incident other than the police report. I had kept the original windshield note in my accident file and faxed a copy.

Six months after that, I received a check for $500 from State Farm. There was no explanation, so I called before depositing it to be sure there was no mistake.  Here’s what I was told:

“When you gave the investigations department a copy of the witness’ note, they saw that the police officer had gotten one number of the license plate incorrect on his report. We were then able to track down the person who hit your car and go after his insurance company for reimbursement of your claim and deductible, which we refunded to you.”

WOW!! If that’s not a Purple Goldfish, I don’t know what is! I can’t tell you how many times I’ve told this story over the years.

The positive word of mouth has, I’m sure, gotten State Farm far more than the $500 that I never would have known about, were it not for their proactive, honest customer relationship building – not to mention their persistence.

If you have any Purple Goldfish tales, please share them in the comments and I’ll pass them along to Stan. You can follow his progress and acquire the book when it’s published at www.purplegoldfish.com.

Topics: Online Marketing, Ellie Becker, Marketing, What's Your Purple Goldfish, Stan Phelps, State Farm, Lagniappe

Inbound Marketing in 2012: Get an ‘Unconventional Grip’

Posted by Ellie Becker on Mon, Dec 12, 2011 @ 08:12 AM

Jazz drummer Joe Corsello with Kennedy Center Honoree Saxophonist Sonny Rollins

This time of year, bloggers tend to look back at the year soon-to-end and prognosticate about the one yet to come. Instead, I’m thinking about some people I admire who have traits that we can all emulate as we plan for success.

On Friday evening, Jeff and I kicked off our sixth anniversary weekend at Marianacci’s, an Italian restaurant in Port Chester, New York that features jazz on the weekends. (For new readers…I’m a jazz fan-atic!) The regular drummer is Joe Corsello – when he’s on his home turf. Much of the time he’s on tour with legendary jazz saxophonist Sonny Rollins, who is one of this year’s Kennedy Center Honorees.

We were delighted that Joe was on the gig on Friday. As we listened, Jeff – who has been studying and playing drums for the past three years – leaned over and said, “Joe has an unconventional grip, but he sounds great and I love listening to him play.”

This comment got my wheels turning. Most of us have been taught the conventional way to do whatever it is we’re pursuing - including inbound marketing. Maybe the key to success is adapting what we learn to what works for us, or looking for new ways to apply proven methods. If the end result meets the need or solves the problem – and our achievements feel good and natural to us – it sounds like success to me!

Joe Corsello has marched to his own unconventional drummer in another interesting way. After an amazing early career in the 1970’s playing in the ensembles of Benny Goodman, Marian McPartland, Zoot Sims and singer Peggy Lee, he quit the business to become a police officer in Stamford, Connecticut.

After a 22-year career in law enforcement he retired. Fortunately for us jazz lovers, this kind and generous guy is behind the drum kit once again sharing with us his musical gifts.

Click me

Photo courtesy joecorsello.com

Topics: Inbound Marketing, Online Marketing, Ellie Becker, Inbound Marketing Strategy, Joe Corsello, Sonny Rollins, Kennedy Center Honoree

Subscribe via E-mail

Follow Me

Latest Posts