Published Columns, Articles and Guest Blog Posts by Inbound Marketing Expert Ellie Becker

Guest post on Network Solutions - How My Inner ‘Motorcycle Mama’ Helped Me ‘Get’ Twitter. You can too!

Grow Smart Business

Guest post on Network Solutions - In collaboration with Bernadette Nelson

PDF icon - click for downloadGrow Smart Business

Working the Web - Monthly columns for the WestFair publications:
Fairfield County Business Journal and Westchester County Business Journal

Keeping up with Social Media

Posted on Thu, Nov 10, 2011 @ 15:11 PM

If you’re concerned that your company is falling too far behind in the new world of social media marketing, take heart. Even the communications pros are working hard to keep up. Read more.

Topics: Inbound Marketing, Social Media, Marketing Metrics

Inbound Marketing 2.0: Addressing the Purchaser Power Shift

Posted on Wed, Oct 05, 2011 @ 12:10 PM

The early years of Inbound Marketing have focused on ‘getting found’ online to build website traffic for lead generation. In effect, inbound marketing tactics and automation tools have been about stretching the top of the sales funnel. The rapidly evolving industry is now shifting emphasis to the middle of the sales funnel (known as MOFU). Read More.

Topics: Inbound Marketing, Small Business, Online Marketing, Leand Generation, Sales Conversion

Google Plus: What’s In It for Your Business Marketing?

Posted on Wed, Oct 05, 2011 @ 12:10 PM

By now you’ve likely heard about Google Plus – or G+ as it’s known. In case you missed it, G+ is Google’s new social network, which is still in test mode, or beta. Since it launched at the end of June, G+ has attracted about 16.5 million users, a very fast ramp up, even by social media standards. As of now, Google+ supports only individual users, not business pages. So what’s in it for your business right now? Read More.

Topics: Inbound Marketing, Small Business, Social Media, Google+

Content Management: What You Need to Know About WordPress

Posted on Tue, Oct 04, 2011 @ 17:10 PM

To take advantage of today’s inbound/online marketing opportunities, it’s important to be able to manage your website day-to-day. If you’re updating your site, one option to explore is WordPress. Read More.

Topics: Inbound Marketing, Online Marketing, WordPress, Website Development

Putting Inbound Marketing Together Again

Posted on Thu, Jul 07, 2011 @ 20:07 PM

About a year-and-a-half ago we introduced you to the inbound marketing concept – and have been deconstructing it into its elements for you ever since. Now, let's put it back together. Read On.


Topics: Inbound Marketing, Small Business, SEO, Social Media, Marketing Plan

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