Published Columns, Articles and Guest Blog Posts by Inbound Marketing Expert Ellie Becker

Guest post on Network Solutions - How My Inner ‘Motorcycle Mama’ Helped Me ‘Get’ Twitter. You can too!

Grow Smart Business

Guest post on Network Solutions - In collaboration with Bernadette Nelson

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Working the Web - Monthly columns for the WestFair publications:
Fairfield County Business Journal and Westchester County Business Journal

Inbound Marketing 2.0: Addressing the Purchaser Power Shift

Posted on Wed, Oct 05, 2011 @ 12:10 PM

The early years of Inbound Marketing have focused on ‘getting found’ online to build website traffic for lead generation. In effect, inbound marketing tactics and automation tools have been about stretching the top of the sales funnel. The rapidly evolving industry is now shifting emphasis to the middle of the sales funnel (known as MOFU). Read More.

Topics: Inbound Marketing, Small Business, Online Marketing, Leand Generation, Sales Conversion

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