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Inbound Marketing in 2012: Get an ‘Unconventional Grip’

Posted by Ellie Becker on Mon, Dec 12, 2011 @ 08:12 AM

Jazz drummer Joe Corsello with Kennedy Center Honoree Saxophonist Sonny Rollins

This time of year, bloggers tend to look back at the year soon-to-end and prognosticate about the one yet to come. Instead, I’m thinking about some people I admire who have traits that we can all emulate as we plan for success.

On Friday evening, Jeff and I kicked off our sixth anniversary weekend at Marianacci’s, an Italian restaurant in Port Chester, New York that features jazz on the weekends. (For new readers…I’m a jazz fan-atic!) The regular drummer is Joe Corsello – when he’s on his home turf. Much of the time he’s on tour with legendary jazz saxophonist Sonny Rollins, who is one of this year’s Kennedy Center Honorees.

We were delighted that Joe was on the gig on Friday. As we listened, Jeff – who has been studying and playing drums for the past three years – leaned over and said, “Joe has an unconventional grip, but he sounds great and I love listening to him play.”

This comment got my wheels turning. Most of us have been taught the conventional way to do whatever it is we’re pursuing - including inbound marketing. Maybe the key to success is adapting what we learn to what works for us, or looking for new ways to apply proven methods. If the end result meets the need or solves the problem – and our achievements feel good and natural to us – it sounds like success to me!

Joe Corsello has marched to his own unconventional drummer in another interesting way. After an amazing early career in the 1970’s playing in the ensembles of Benny Goodman, Marian McPartland, Zoot Sims and singer Peggy Lee, he quit the business to become a police officer in Stamford, Connecticut.

After a 22-year career in law enforcement he retired. Fortunately for us jazz lovers, this kind and generous guy is behind the drum kit once again sharing with us his musical gifts.

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Topics: Inbound Marketing, Online Marketing, Ellie Becker, Inbound Marketing Strategy, Joe Corsello, Sonny Rollins, Kennedy Center Honoree

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