the inbound-i blog: Inbound Marketing Information, Ideas & Intelligence

Marketing Strategy: Synthesize to Make What’s Timely Timeless

Posted by Ellie Becker on Mon, Dec 26, 2011 @ 18:12 PM

New Year’s is the point in the year where we become hyper-focused on time. We take looks back and we try to forecast ahead. There’s something positive to be said for these moments when we celebrate accomplishments, analyze failures and do some planning.

But for this post I’d like to look at time in a slightly different way. As we evaluate life, what do we keep, what do we cast off, what do we synthesize into something new?

I’ve been thinking that the ability to synthesize is how we keep ourselves timeless.

Timeless Sergio Mendes Black Eyed PeasThis implies that we keep moving forward and learning. And it also implies that we keep applying what we know to what we’re trying to learn – paying our knowledge forward in a sense.

Not just an eye to the past and an eye to the future, but a continuous creative roll, fueled by experience and curiosity. It’s certainly one way to deal with life’s endless changes that’ve accelerated considerably in the past decade.

When I started blogging in 2008, my blog was called New PR Words – And Music! It was intended to comment on my evolution from a traditional PR professional to an online marketer. It was also a way for me to share my passion for music – especially jazz. Almost every post included a tune from my music collection that somehow related to the topic at hand.

In the years since then, I’ve concentrated my business on Inbound Marketing. Today I work with only a few clients on media relations and traditional PR. All new business is related to Inbound Marketing – Websites, Blogging, Content Development, Social Media, SEO, Lead Generation, Landing Pages, Lead Nurturing and Analytics.

I still use almost all of what I used in developing PR programs for my clients – Communications Strategy and Positioning, Messaging, Storytelling, Writing, Reputation and Crisis Management. These all apply to developing effective Inbound Marketing programs. I’ve synthesized that timeless knowledge with the new tools, tactics and techniques I’ve learned and created an entire new set of services that are timely for today.

So, a couple of months ago, I started this – the inbound-i blog -- dedicated to my current focus on Inbound Marketing. It was not easy to turn New PR Words – And Music! into an archive because it had become beloved online turf to me.

For that reason, I’ve decided that from time to time, I’ll share some music with you here on the inbound-i blog. For this post I chose a fabulous musical example of synthesis. Back in the late 1960’s I loved pianist Sergio Mendes & Brazil ’66. Mendes was one of the first to introduce Samba and Brazilian composers to the US music scene.

01 - Mas Que Nada.mp3

In 2006, he released a CD called Timeless, a collaboration with young artists in other genres in which The Black Eyed Peas and their leader Will I. Am figured prominently. Enjoy their brilliant synthesis of Samba and Hip-Hop in a re-mix of the Brazil '66 classic Mais Que Nada. Hope it gets you in the mood to put on your dancin’ shoes for New Year’s Eve. ;-D

Wishing you all a synthesized and timeless 2012!

Topics: Ellie Becker, Inbound Marketing Strategy, New PR Words and Music, the inbound-i blog, Sergio Mendes, The Black Eyed Peas

Welcome to the inbound-i blog: All i's on inbound marketing!!

Posted by Ellie Becker on Mon, Nov 14, 2011 @ 17:11 PM

inbound Marketing Information

Back in 2008 I launched my first blog called New PR Words and Music. Its mission was to track the evolution of PR, marketing and media as I began to evolve my career from traditional PR to Inbound Marketing -- in its really fledgling state at that time. It was also a place where I could share relevant music files from my big collection of jazz.

Lately I've been feeling uncomfortable with the name and positioning of the blog, since I'm now almost fully focused on Inbound Marketing and using online tools. So today I'm launching inbound-i a new blog that will focus on inbound marketing ideas, intelligence and innovation. From time to time it will also shine a light on inbound issues.

I'm always going to keep a link from here to New PR Words and Music because it's a pretty rich reference source for online marketing topics - about 110 posts searchable by category. From time to time I'll link back to specific posts there. And for now the original blog will also be accessible from the navigation of this site.

The best part of blogging here is that I've been using HubSpot as my content management system, but the original blog was outside of my HubSpot and so the considerable traffic it was drawing was not being integrated into my inbound marketing analytics and I was losing valuable opportunities to have blog readers easily interact with my website and the additional content available to them here.

I encourage you to subscribe and I promise to provide you with meaty information, with perhaps a slightly off-beat take on all things Internet (another i-word. how could i have forgotten?) As i poke around the HubSpot blogging platform, I'll be adding media files of all types - and once in awhile, I'll undoubtedly share a favorite jazz tune!

How are you evolving your blogging strategy and your online marketing efforts?

The eye-i graphic is from the Flickr photostream of Chris Bloke under Creative Commons license. 

Topics: Inbound Marketing, Online Marketing, Ellie Becker, HubSpot Tips, New PR Words and Music

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